Monday 5 January 2015

How to conquer your competitors using Twitter


 The heights of twitter

A tip to tweet is a trick to tick up your sales. With twitter you do not have to tweak or twist, out of weakness of despair, but use tweets to conjure all tips and conquer your competitor with much strength. It’s not just the tongue twister to turn you into an avid twitter user, but a tip to win more customers over your competitors. Competitive advantages in businesses today have largely been pinned on company image in the social media. Superior businesses have been seen to be dominating social media through advertisements masked as promotions.
Other companies use twitter and Facebook to engage customers in conversations about the services and products they offer. Such marketing strategies remarkably win over 400 million followers on twitter within a short span of time. Many customers are always attracted to conversations that solve their needs or wishes. Why not take advantage of this platform and gain more customers even if it means getting some from your competitors? But wait! The competition is tough lest you are ready to see your company roughed up a bit. There are many ways and tips today to conquer your competitors using social media especially if you use twitter.
As the name goes ‘social’ is all about being interactive with your customers and potential clients with a view of winning them over and over again. Today’s trends show businesses to be getting more clients through twitter. If you are thinking of the same, your competitor already has a twitter handle. Therefore you need unique competitive advantages to win more customers whether your business is a B2B or SMB. But to win over your competitors on twitter is not all about tweeting your products and services rather adapting and adopting to new tricks, tips and online marketing strategies. Here are some of the tips to conquer your competitors using Twitter. 

Responsive to trends

Twitter always highlights trending items and how they change in the market. This is normally represented by hash tags like #TheNewPhone once you monitor news and trends you become aware of competitors mentions. To highlight your company try to tweet about the news or trend. Then in a fast and responsive way give answers to shade insight or just to interact with interested parties. This always highlights your active participation in your market. Like in most times, you will be lucky to win the confidence of many clients. At the same time you will be able to access competitors participation in the same topic thus access to the same clients too.
Today, twitter has become even trendier because it enables users to configure their account in a way that profiles their endeavors. You can use this feature to create a very good profile page that is attractive and informs your followers or twitter users about your business. Always ensure your twitter profile page is accessible to the public. Check your competitor’s page too to make sure you have an attractive page that warmly welcomes new followers. For instance, instead of just showing your services you can also profile that you take any kind of questions regarding the products of your field. This will open the door to interact with more customers and widen your market, eventually increasing sales.

Create a unique voice carrying a friendly face

You can even begin with friendly chats like the kind of food they like or the worst burger they have ever eaten. But always find a way to ultimately direct the conversation to business. Seek to be that voice in social media that replies to consumers and engages in friendly conversations that yield some connections with customers. Instead of filling your twitter page with updates about you and your business location or company products try to uniquely repost in a way that sounds like your brand is meant to satisfy the consumer. Identify customer’s interests and post your tweets to excitingly show that your products meet their tastes as per their wish. You can borrow a leaf from Apple inc. who posts to show that the iPhone can play all the songs you want via iTunes then give an example of a popular song. At the same time, have a friendly face by always being happy while giving solutions to customer problems. Show that you are a friend and not just a company name. Eventually try to increase your interactions with customers while your competitors might be struggling to reinvent tweets about what they are saying rather than focusing on who to speak with. 

Target competitors’ audience by username

Just like your twitter handle, your competitors’ twitter username is an important element to help you target the right audience. Since you share the same market with your competitor, you can access her twitter Add platform by targeting keywords and hash tags that are linked to that username. You will be able to market yourself to many of competitors’ followers by entering her usernames.
Stalking in this endeavor is a perfect and legit competitive activity. Try to find out about your competitors through their username, subsequently assess their twitter page. Survey for marketing activities and adjust your marketing strategies a notch higher by doing better in what you see your competitor is doing average. You can also stalk to check any complains or praises on competitors’ page then seek to refine your problem solving skills on twitter. If you tackle customers’ complaints better then you will surely win even more customers. 

Take part in competitive conversations

Joke enticingly but competitively. Consider twitter to be a blog where every person or business speaks out their mind, but limited to very few characters. Strive to talk with users about events, product, and website reviews. This is a better way to maintain your presence and create a good impression with potential customers. Keep an eye on product praises and complains in conversations. Where users are positive and optimistic about a product, take the chance and follow them, probably they will be very interested. On the other hand, cautiously reply to complain while providing a solution in a way that favors their conversation. With easy and friendly replies, you can calm them down gradually and suggest they try out yours if you pointed out its difference in your conversation. For instance, if a user is frustrated with a mobile application in the Apple market store, suggest that your Android applications are free to download and use. If they detest the installed application, they can uninstall at no cost.
To find the most relevant conversations on twitter always use the search button to look for users tweeting about your line of product. Embracing these tips and tricks and employing them in your twitter marketing strategies will take you higher competitively and open the door to business success.

Tuesday 18 November 2014

Investing in November


November Might the Best Time to Invest Your Money in the Rather Unpredictable Financial Market 

The year is about to end and investors become even more relentless to target profitable stocks, forex, and oil, which may also be in anticipation of year-end rally. According to Dow Jones figures, November has always presented a favorable beginning for stock investments with gains of 7.5% average that stretch to the next six months, against gains of 0.3% from October backwards (six months). However, the financial market is neither 100% symmetrical nor predictable. 

During 2014, the UK economy was strengthened and financial crisis seemed to have reduced as compared to 2008's records. On the other hand, the financial market of United States also saw great economical improvements, and has been better than last three years. Even the Federal Reserve consecutively cut back its bond purchase from $85 to below 40%. In the wake of all these recoveries, the Euro zone is still struggling to bail its banks while interest rates are plunging to very low level, a definite sign of recession once more. Asia seems to be 50/50 with China's booming market and Japans' backfired deflationary style. 

Therefore, the endeavor to closely look at November investment prospects is a crucial submission to support any admission that the month presents good opportunities for investors.

 Improvements Seen during October, 2014

Although the month of October had some volatility, with a history of market crashes, the month closed with S&P 500 as well as Dow Jones rebounding to record levels. The timely investment has rose during October, so it can be expected that November will bring a lot more success in international financial markets. According to the updated figures, the 2008 financial crisis had its signs in November of the preceding year. In the midst of the boom, November became a month to safely invest in forex, stocks, and other derivatives.

November, a God Financial Period

November seems to be a good investment month for financiers. This is because the subsequent 6 months have always seen good yield of November investments, and the monthly risk remained close to nil. There are bright chances that the Federal Reserve will increase interest rates in the coming months which will result in better outcomes for both the investors and consumers. 

If interest rates are increased, backed by the fact that the Fed has ended the bond-buying quantitative easing in October, then this hint presumes to cause high market volatility in November.

Whenever there is election in a state, November has dubbed 'the election month'. As such, the month presents a chance for strong cyclical stocks with equity returns hitting 7% for three months subsequent to the elections. In the years without an election, stocks and financial markets tend to outperform as reflected in escalating consumer spending and industrial figures.

Technology Market flawless sales rise in November

The technology market is also expected to see huge financial growth during this month. The rule that one ought to sell stocks in May is a direct reference to the purchase made in November. As 'buy in November' is the new rule of thumb following increased purchases of electronics in holidays, the sector seems to perform fairly well.

Two months ago Apple released its Q4 financial report. As compared to the previous year, apple recorded a 16% sales increase hitting 39.3 million iPhones during the reported quarter. As escalating sales attributed by new iPhone 6 and iPhone 6 indicate a high financial performance, the increasing value of its stock is also centered on the fact that the selling price of the iPhones is also rising. The company competitive advantage that places it as a Smartphone giant is based on its brand differentiation in innovation, design, and unique solutions to the market. Nothing can be more wanting than stocks that are preyed by its own mother. Apple repurchased about $17 billion shares, an acquired taste that marks accumulated buyback of $45 billion stocks. 

It is very close to right to call November a blossoming month for Facebook stocks. The past four quarters have seen a steady growth in stock price and formidably widening and deepening market as per the year-to-date stock performance. With increasing user base through mobile usage over the past 12 months attracting even more Ads soar Facebook mobile Ad revenues to new heights. The financial performance of Facebook is impressive based on its accomplishments so far, not to mention the company is backed by advantageous financing prospects such as - its yet to be monetized - Instagram. Its other company that is in the process of monetizing, WhatsApp, comes as a better cheap source of capital to light Facebook future. 

Intel has scored high up, $14.6 billion in revenues for its third quarter then consecutively climbing to record revenues of $14.7 billion in its fourth quarter. Data points to a significantly strengthening business in terms of revenue generation with its impressive operating income of $4.5 billion as reported in the third quarter this year. Although this stability has been met with headwinds when compared to its competitors’ performance such as Microchip and Texas Instrument sales in mid-October, Intel has beaten analysts’ earnings forecasts. Intel optimistic analysts are winning by the strong figures reported by the company. 
 
November Attracts Stocks

Probably with year-end rally driving gains in the united states financial market coupled with the start of a new fiscal year for most companies, not to mention year-end bonuses, November is a tailwind for stocks, forex and oil. 

The best investment approach recommended in November is to look for stocks. These have high prospects with great outlook. Therefore, as a cyclical growth month, stocks in mutual funds appear to be profitable, which will have a strong correlation of exchange-traded funds. The motor industry is a potential investment idea with latest S&P Capital IQ hitting a high rate of five-star stock.

Notwithstanding, this is a glimpse of the industries to invest. November presents a myriad of stocks which is beneficial for consumer, thus, investing in financial markets during this month will be great.